VISION
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MEET YANA يانا
An expert in digital transformation and innovation, now holds the role of Director of Digital Transformation Connected Visitor Eco-system for Red Sea Global, an ultra-luxury travel destination in Saudi Arabia a key initiative under Kingdom of Saudi Arabia Vision2030
Iana Ernafasov Yana Ernafasov
Yana has successfully driven seamless digital transformation projects over 12 years, integrating solutions for high-profile initiatives such as the Formula 1
Abu Dhabi Grand Prix, Jumeirah Dubai Holding, and various other tourism, attractions, and luxury estates across the USA, UAE, and KSA.
Focus: seamless integration / AI / mobile experiences / digital payments
Personal: Eco-friendly, travel enthusiast, networking queen, highly creative with excellent analytical abilities to solve any task.
PROFESSIONAL
JOURNEY
12+ years international experience
UAE / KSA / USA
MENA
PROJECTS
Formula 1, Abu Dhabi
Burj Al Arab, Jumeirah Dubai Holding
SAUDI ARABIA PROJECTS
VISION 2030 Saudi Arabia
Red Sea Global
ALUla The Royal Commission
MOBILE
APPS
Concierge App / Events Way-finding / Booking Ticketing / Payment
CONFERENCE JOURNEY
As a dedicated advocate for professional development and leadership, Yana actively participates in some of the world's largest conferences to share her expertise and forge valuable connections with industry leaders.
ENTREPRENEURS & TECH
Supporting Women's Leadership in the the Middle East Conferences
MANAGE LAUNCH EVENT
Collaboration with META and Burj Al Arab, Jumeirah Dubai Holding
NETWORKING / CONFERENCES
Passion for learning industry trends and technologies
PROJECTS LAUNCHES
Yana began her career in Seattle, USA, at Microsoft in 2009, gaining experience in online advertising and digital marketing at one of the world's largest pioneering companies. In 2018, Yana moved to the MENA region to lead Yas Marina Circuit digital transformation for the Formula 1 Abu Dhabi Grand Prix.
Her leadership and guidance have led to remarkable growth and success for her company. Her ability to develop effective marketing strategies and lead digital transformation initiatives has helped her clients achieve their goals and set new standards in their respective industries.
